Dedicated to young animal lovers, the fourth Mega Image card collection „The Animal Kindergarten” has 144 cards with info and pictures about baby-animals. We put together gradinitadeanimale.ro, a platform where collectors can interact with each other, read more about the lovely baby-animals and learn how to play games with the cards. But most of all, we created the “collection market”, which allowed users to make public their entire collection, making it easier for kids who miss a particular set of cards to look for other collectors who have them and to send them a private message in order to meet and exchange their doubles.

client

Mega Image


project name:

Animal Kindergarten


timeframe

January 2013 - April 2013


our job:

Online creative & implementation, cards exchange engine, campaign maintenance, online campaign (e.g. emailing, promotion and engagement through Facebook)


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