Shopping at Mega Image brings a lot of advantages: low prices, feeling welcomed, quick shopping experience. You don’t have to go all the way to a hypermarket to shop, therefore you don’t waste time. That is why we came up with a game based on the same principle: instant gratification, instant prizes. The users were shown 9 boxes and were invited to choose one of them. The lucky ones would find a prize behind it and instantly become winners! We motivated them to earn extra chances by spreading the word and shopping in Mega Image stores.

client

Mega Image


project name:

Guess the lucky boxes


timeframe

September 2012 - October 2012


our job:

Campaign strategy & creative concept, implementation, campaign materials (e.g. emailing, Facebook posts).


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