What do you think: can you put an elephant in a trunk? The new SEAT Leon ST has a trunk so, so big (1470 liters) that you can put anything you want inside it, even a small elephant. We launched a campaign where we challenged users to upload any kind of object they could think of and see how it fits in Leon ST’s trunk. Some of them even won a test drive, so they could test the car firsthand.

client

Seat


project name:

More space, more life ST Challenge


timeframe

June 2014 - July 2014


our job:

Online Strategy & Creative concept, implementation


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