For the launch of the new SEAT Leon SC, we wanted to offer fans a 3 days drive test with the new car, so we created a Facebook app where we asked them to prove they’re the driver we’re looking for. They had to bring 3 of their friends to confirm the 3 driving “personalities” that suits them best: Detective- Driver, Nanny-Driver, Know-it-All-Driver etc. We used the LOX experience on Facebook to promote the app.

client

Seat


project name:

We're looking for drivers with personality


timeframe

June 2013 - July 2013


our job:

online strategy & creative concept, implementation


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