LG premium TVs are fabulous and elegant but not everyone can afford one. What if you might win a huge discount just because you get lucky?! That was our promotion mechanism: buy a TV, get the installation kit and service for free and, if you’re the one, win 2000 euro every week.
Football is noticeable. That’s why we put football on bags
When you like something, you tend to associate yourself with it. So why not implementing this insight in order to make products more appealing? We used the football theme for Altex bags just to make them more noticeable. And we hit the jackspot.
The mechanism was pretty simple: upload your group selfie photo on social media adding the hashtag #selfieLGQ6 or directly to the campaign webpage, and wait for the grand prize. In the end, the happy winners got a LG Q6, a LED lamp for selfies, a Bluetooth speaker and a selfie stick.
We shouldn’t just entertain our consumers. We should also help them
This campaign was driven by the insight that a consumer who needs a washing machine might also need an iron to complete their home duties. So our idea of promoting the washing machine was offering an iron with every eligible washing machine purchase. The result? A high conversion rate and lots of cleaned houses, we hope.
LG has a great range of electronics that help you clean. One of its top products is LG Twin Wash, a washing machine with two compartments that work simultaneously. In order to promote it, we created a campaign to complete the cleaning cycle: buy a Twin Wash, win a robot vacuum cleaner. Easy peasy. And guaranteed.
In order to celebrate football during a world championship event, we created a new campaign with LG. Every time a new consumer would buy a LG fridge of the promotion, it would get beers for the whole championship and the chance to win valuable prizes. We promoted the campaign through social media and banners. client LG project name: Celebrate every goal of your favorite team timeframe June 2018 - July 2018
When buying an LG phone like G7, you’ll automatically be rewarded with great photos, great sound and a marvelous experience during online navigating. But we wanted to offer consumers a bit more. So we came with the offer that every time they bought a G7, they would also get a headphone set.