When working with a top player in the electronic's industry, each material has to be flawless. That's always our goal, even when we're doing just a banner campaign. The materials we delivered to LG were brand-aligned and persuasive, on brief and sharp. Would you like one, too?
The latest LG TV models are close to a work of art and that was an insight worth using in a promotional campaign. No need for more. We created our whole concept around this thought, we developed a high-end online campaign with a visually appealing website and we lifted the LG products on a pedestal for its target to encourage a premium positioning and to stimulate conversions. Our work ended after managing logistics, yet we still visit the website sometimes just to have a glance at the products. Shh!
Rather than focusing on a single hero product, LG decided to put more products under the spotlight for this campaign. INTERACTIONS managed its logistics, but also created the concept and the promotional website to make sure every benefit was enhanced. The result? An aspirational online campaign that presented the products as premium choices and reminded users that they can make their life easier by buying LG washing machines, dryers, or refrigerators.
Home cinema took a new meaning in 2020 and that was LG's main focus - showing its customers that they can enjoy watching their favorite movies at home on a premium screen. The campaign, created and implemented on a user-friendly website carefully crafted by INTERACTIONS, enhanced LG's best TV products by inserting them into a promotion: buy an LG TV, win a guaranteed prize and the chance at 2000 euro. We created the concept and built the website, but we also managed the logistics.
What does LG do best? LG uses the latest technology to develop innovative and easy-to-use products such as its premium dryers. To promote these products, we teamed up with LG and created a visually appealing LP to present the latest campaign: buy an LG dryer and win a guaranteed prize - the LG Dryer Stacking Kit. We focused on UX and the products' best features and we created an intuitive campaign website that screamed: "come and get me". Besides this task, INTERACTIONS also managed the logistics.
A Christmas without Christmas movies wouldn't be the same. And a Christmas movie without an excellent TV wouldn't, either. That's why the LG campaign for Christmas focused on a great TV deal, which we enhanced through a shiny Christmassy presentation webpage and complete media pack.
Black Friday deals must be catchy, visible and tempting. That was our mission, so we’ve created The Perfect Black Friday concept that made LG product irresistible using a thoroughly planned set of media materials.
When LG introduced the AIDD technology - an intelligent washing machine – on the Romanian market, we were eager to create its presentation website, hoping we would wash everyone's doubts about how useful an AI product turns out to be.
Back to school campaigns focus a lot on homework, but ours had fun and curiosity as our main subject. LG created an irresistible offer: buy one LG TV and get a free one for your kid. We enjoyed developing the website and rigorously planning the campaign management, but couldn't figure out which TV we wanted more: the one for movies or the one for games?
Developing the LP of this presentation campaign was almost as fascinating as the phone itself. For LG G8s we wanted a clean and explicit webpage to offer all the information the user needs offered in a dynamic and interactive way.
Presentation websites are crucial for brand image. When creating this page for LGV40, we’ve captured all important details about the new LG phone in a modern and engaging way using parallax scrolling effect.
Not everyone is lucky, but everyone who makes a good choice deserves a special gift. That's why LG’s campaign offered a guaranteed prize to anyone that got an LG Q7 or LG V40 phone. As always, developed the digital platform and successfully managed the campaign.
We develop regular promotions and activations for LG Electronics, but this one is particularly useful: it offered installation services as a guaranteed prize, an offer we enhanced through attractive visuals and an easy mechanic.
Buy one LG NANO CELL TV and get another LG TV for free - this was the mechanic of the LG campaign, simple and extremely effective. We successfully developed the digital platform, managed the campaign and enjoyed the results that were as rich as the colors of LG NANO CELL technology.
LG premium TVs are fabulous and elegant but not everyone can afford one. What if you might win a huge discount just because you get lucky?! That was our promotion mechanism: buy a TV, get the installation kit and service for free and, if you’re the one, win 2000 euro every week.
Football is noticeable. That’s why we put football on bags
When you like something, you tend to associate yourself with it. So why not implementing this insight in order to make products more appealing? We used the football theme for Altex bags just to make them more noticeable. And we hit the jackspot.
The mechanism was pretty simple: upload your group selfie photo on social media adding the hashtag #selfieLGQ6 or directly to the campaign webpage, and wait for the grand prize. In the end, the happy winners got a LG Q6, a LED lamp for selfies, a Bluetooth speaker and a selfie stick.
We shouldn’t just entertain our consumers. We should also help them
This campaign was driven by the insight that a consumer who needs a washing machine might also need an iron to complete their home duties. So our idea of promoting the washing machine was offering an iron with every eligible washing machine purchase. The result? A high conversion rate and lots of cleaned houses, we hope.
LG has a great range of electronics that help you clean. One of its top products is LG Twin Wash, a washing machine with two compartments that work simultaneously. In order to promote it, we created a campaign to complete the cleaning cycle: buy a Twin Wash, win a robot vacuum cleaner. Easy peasy. And guaranteed.
In order to celebrate football during a world championship event, we created a new campaign with LG. Every time a new consumer would buy a LG fridge of the promotion, it would get beers for the whole championship and the chance to win valuable prizes. We promoted the campaign through social media and banners. client LG project name: Celebrate every goal of your favorite team timeframe June 2018 - July 2018
When buying an LG phone like G7, you’ll automatically be rewarded with great photos, great sound and a marvelous experience during online navigating. But we wanted to offer consumers a bit more. So we came with the offer that every time they bought a G7, they would also get a headphone set.