Everyone has their special bucket list. One of them is to try 10 of the most delicious and refined recipes around the world. And what better way to do so than accompanied by two great waters like Aqua panna & san Pellegrino?
What’s the secret of the delicious Kerrygold milk? The happiness of its cows! We wanted to show consumers how important it is to nurture and feed the cows with natural green grass, so they can enjoy the tastiest, most natural milk in the world.
What better way to show the versatility of a special ingredient as the Paysan Breton salted butter? By creating an engaging and entertaining app, that shows the variety of both sweet and salted recipes made with salted butter.
After a full year of hard work and beautiful projects Mega Image wanted to send its customers an interactive Christmas card with good thoughts, best of wishes and a warm message to show its love and appreciation.
Napolact BIO Yoghurt is a natural product, inspired by a quieter, traditional and more open world. But if you can’t go to nature, let nature come to you. There’s nothing like a Facebook app that allows you to travel with your eyes and your mind. Keep calm for at least 3 minutes, watch an amazing view and win prizes from Napolact!
Most apps are either for kids either for adults, never for both. This time we changed the rules and brought the playground on the plate for both of them: the kids enjoyed a fun puzzle and the moms could prepare the delicious recipes hidden on the plate.
Super Flizz marks the beautiful partnership between Disney, the most loved and famous cartoon movie producer and Delhaize Group. Dedicated to famillies and children specifically, Super Flizz is the fifth Mega Image card collection campaign. We designed a site where everybody interested can find out more about the campaign, how to collect the cards, play games and create amazing figurines with their favorite Disney heroes.
Mega verde pentru tine is a project designed to emphasize the need and importance of a better, healthier life. In order to showcase the initiatives and projects of Mega Image, we designed a colorful website, rich in useful information and ideas on how to live better and nurture the environment.
People love to talk on Facebook with their friends, not with brands. In other words, we were the uninvited guests of the party that had to come with something outstanding to grab consumers’ attention. Great occasion to place into their shoes and craft answers to the genuine question: “what’s in need for me”. This is how we created campaigns blending the products’ benefits with ways to pamper their Ego. Sharp activations that made them feel part of something big and look good in front of their friends.
All brands want loyal customers, but building a community can be truly challenging. Moreover, managing a Facebook page means more than showcasing your products to the consumer. That’s why, we developed loyalty campaigns designed to engage fans into meaningful conversation, get their input and opinions and promote the Mega Image values.
The promo land is already too cluttered and complicated. We had to keep it simple because loyalty is hard to get and easy to lose. So, we went back to the human needs and took the most powerful fuels of evolution, playing and eating, to inspire witty activations. Knowing that we own insightful gifts that improve consumers’ lives, we easily created straight to the point activations, grabbing their attention on the right place, at the right time.
Even if digital made us reach the best version of ourselves, when it comes to sensorial experiences, it fails big; because it doesn’t have a heart. Mavericks as we are, we challenged the odds on the most impossible context: Christmas. When people open doors to their friends and close Facebook windows, we made a 100% cyber greeting card. A shapeless paper that immersed them in the cozy holidays’ world, waking up their heart and senses. They indulged with the sound of the roasted bread, the rustle of the wrapping paper or the tinkle of bells, making our card a trigger to unleash deep senses.
After a year full of great moments, Mega Image decided to thank and reward the consumers with a promotion where everybody wins: tens of Christmas basket, bottles of red wines, traditional cakes and 10.000 of other digital prizes.
When you go shopping at AB Cool Food, your appetite for good food, sweets, fruits and vegetables is growing strong. If you don’t believe us, take a look at the presentation website we’ve made for the store. Introducing the frozen food concept, AB Cool Food is a new store opened in Bucharest and recommanded by Mega Image.
We wanted to focus on Mega Image’s wide variety of products, so we developed an app where users could start their own shopping chain by virtually sending a product along with a funny reason to one of their friends in need (eg. cases of beer for their next party). In turn the friend could send another product to one of their friends and so on. The group with the longest chain of products wins the big prize.
If you’re a loyal Mega Image customer, you surely have heard about their Alessi promotion. The only thing you need to do is to continue buying your favorite products and you can save up to 91% for Alessi tablewear sets. So, we’ve built a website where you can find all the promotion details explained in a very friendly way.
Remember the childhood times, with all those card collections? Well, cards still rock! Especially when there's a collection realized in collaboration with National Geographic, consisting in the most interesting animals on this planet.. Therefore, here you are: cards received as a gift, every time you shop at Mega Image.
Mega Image is not only your favorite store, it's your daily dose of inspiration. That’s why we've created a new online platform where you can train your shopping inspiration, build your favourite virtual shopping bag and win money to spend in Mega Image’ stores. Besides, here you can find useful tips about your favorite food, a healthy lifestyle and about the products you love.
Mega Image continues the series of highly appreciated card collections with a new concept: the World of Dinosaurs! We put together a site where collectors can read more about the fascinating creatures and interact with each other. The site has sections that offer details on how to collect the cards, who organizes the campaign, how to play an offline game (similar to a game of cards) using the cards and, of course, the private section where users can display their collection. The "collection market" section allows users to make their entire collection public, to look for other collectors who have those particular cards they miss and send them private messages in order to exchange doubles and help each other complete their collections.
Dedicated to young animal lovers, the fourth Mega Image card collection „The Animal Kindergarten” has 144 cards with info and pictures about baby-animals. We put together gradinitadeanimale.ro, a platform where collectors can interact with each other, read more about the lovely baby-animals and learn how to play games with the cards. But most of all, we created the “collection market”, which allowed users to make public their entire collection, making it easier for kids who miss a particular set of cards to look for other collectors who have them and to send them a private message in order to meet and exchange their doubles.
It’s hard to find the perfect wine for your taste, but when you do, you want to know everything about it: ingredients, history and, most of all, the origin of the vine. Therefore, we developed a Facebook app for wine lovers where they can discover three of Gramma’s brand wines that can be exclusively found in Mega Image’ stores. The fans also have the possibility to win a trip to Gramma's wine cellar.
"Play with your imagination" is the new communication platform for Mega Image, one of Romania's biggest supermarket chains. We launched a culinary contest, asking users to transform a basic dish into a new recipe by adding whatever ingredients (products from the store) they could think of. Each week we had a different cultural theme (French cuisine, Vegan cuisine etc.)
To promote the Gusturi Romanesti brand for Mega Image, we decided to give the user a feel of the work and the processes that stand behind the fruits and vegetables sold under this brand. So we decided to create a virtual garden where anyone can grow fruits and vegetables, care for their crops and then sell them to Mega Image in order to earn golden coins. To increase motivation there were also prizes: 5 weekly guaranteed prizes for the gardeners with the biggest incomes and 9 special prizes at the end of the campaign: limited editions of fruits and vegetables, named after the winners and sold in Mega Image stores.
Shopping at Mega Image brings a lot of advantages: low prices, feeling welcomed, quick shopping experience. You don’t have to go all the way to a hypermarket to shop, therefore you don’t waste time. That is why we came up with a game based on the same principle: instant gratification, instant prizes. The users were shown 9 boxes and were invited to choose one of them. The lucky ones would find a prize behind it and instantly become winners! We motivated them to earn extra chances by spreading the word and shopping in Mega Image stores.
Mega Image is setting new records every day: the lowest prices, the nearest store to your home, or the nicest shopping experience. We like to be the best that’s why we decided to give our costumers a chance to break their own records too and we created for them Mega Image Book of Records, an online contest full of funny records and daily prizes.
Following the success of "Our Planet's Wonders" campaign, Mega Image teamed with Animal Planet, to launch the new collection - "The Oceans' Treasures". The collection contains 144 cards that describe the underwater life, one specie at the time. You can learn and play with the cards and, most important, it is a collector's item and you can exchange them online to complete your collection.
We're looking for the best store manager! Do you think you can be a good store manager? Recruit your team, earn points by answering our questions, prove us you have the best team and we'll give you a big special bonus.
We gathered the online presence of Mega Image, one of the leading supermarket chains in Romania, in a 4-modules communication platform: Corporate, Activation Campaigns, Health & Recipes and Customer Care.
We had the objective to increase the number of fans on Mega Image's Facebook page. We could have said 'press like, press like', but instead - we let the consumers engage their friends: we offered one year of free shopping for the one who got help from the highest number friends. We called it 'the longest shopping list': every day one could ask his friends to buy virtual products for him. How many friends one could ask? The more the merrier! Up did it went the number of fans.
Does it cost as much as you think? Everyday we bring a product into discussion. Guess the price, take the prize! At the end of the day you find out the real price and the average estimated price. We won't tell you we have small prices: we'll let You find out!