For SEAT, the REMAT campaign is always important, so it becomes as important to us. In 2020, our mission was to present this promotion as attractive as ever for the potential clients, so we created a new concept for the campaign, and we developed a big range of banners and we also updated the offers website to make sure no lead was lost on its way.
Keep your hands clean and your websites updated! That was our 2020 mission and SEAT was no exception. We created a website banner about operational leasing to promote the services and took care of the UX to grab the attention of the users.
The new SEAT Tarraco, the largest model in the brand's SUV range, promotes urban mobility and encourages you to always be on the move, even when it means you have to park the car and continue your journey with an electric scooter. And, surprise, you can now find that scooter in the trunk of your new seat if you pre-order online your new SEAT Tarraco. This was the concept that helped us build a 360° digital campaign complete with: an online platform and media communication materials.
Information always changes and we have to keep up. SEAT came out with new great offers for its customers and we made sure to communicate them accordingly. We updated the content on the online platform, we also created media materials for Google, Gemius and Facebook campaigns, to increase reach and create awareness.
This is an event dedicated to those who wanted to test SEAT’s latest technology. We made sure the event was visible with Google, Facebook, Gemius and newsletter campaigns. We also went offline and wrote the radio scrips for SEAT’s ads. Then we collected every lead on an online platform developed on our client's website. The main idea was to encourage our target to go for a test drive at its favorite local dealer and have a taste of the SEAT experience.
This was a tactical campaign in which we created and adapted Instagram and Facebook posts to promote SEAT Ateca's creative vibes. We completed the tactical approach with Google Display ads a newsletter series to promote the car’s features and beautiful design.
REMAT campaigns are repeatable, yet every time they have something new. We present a new angle for every REMAT campaign we experience. This year,we used traffic lights to express the idea that the user is encouraged to make the deal. Simple and efficient as that.
A game of words can be very catchy. That was our bet when we presented the fall offers for SEAT as “meteoffers”. Besides the KV and the website makeover to fit this concept, we also developed media materials to promote the campaign.
What do you think: can you put an elephant in a trunk? The new SEAT Leon ST has a trunk so, so big (1470 liters) that you can put anything you want inside it, even a small elephant. We launched a campaign where we challenged users to upload any kind of object they could think of and see how it fits in Leon ST’s trunk. Some of them even won a test drive, so they could test the car firsthand.
For the launch of the new SEAT Leon SC, we wanted to offer fans a 3 days drive test with the new car, so we created a Facebook app where we asked them to prove they’re the driver we’re looking for. They had to bring 3 of their friends to confirm the 3 driving “personalities” that suits them best: Detective- Driver, Nanny-Driver, Know-it-All-Driver etc. We used the LOX experience on Facebook to promote the app.
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