REMAT campaigns are repeatable, yet every time they have something new. We present a new angle for every REMAT campaign we experience. This year,we used traffic lights to express the idea that the user is encouraged to make the deal. Simple and efficient as that.
A game of words can be very catchy. That was our bet when we presented the fall offers for SEAT as “meteoffers”. Besides the KV and the website makeover to fit this concept, we also developed media materials to promote the campaign.
What do you think: can you put an elephant in a trunk? The new SEAT Leon ST has a trunk so, so big (1470 liters) that you can put anything you want inside it, even a small elephant. We launched a campaign where we challenged users to upload any kind of object they could think of and see how it fits in Leon ST’s trunk. Some of them even won a test drive, so they could test the car firsthand.
For the launch of the new SEAT Leon SC, we wanted to offer fans a 3 days drive test with the new car, so we created a Facebook app where we asked them to prove they’re the driver we’re looking for. They had to bring 3 of their friends to confirm the 3 driving “personalities” that suits them best: Detective- Driver, Nanny-Driver, Know-it-All-Driver etc. We used the LOX experience on Facebook to promote the app.
If your child loves football, you can give him a unique present: the chance to be one of the 22 children that will escort the football players on the field at the UEFA Europa League final. Enter our contest on and you can also help him win sports equipment and two tickets for the final!