Enjoy backpack trips with delicious sandwiches
Going on trips around Romania with our backpack full of sandwiches is in our DNAs. So Hochland’s campaign came naturally, offering users an occasion to wonder into the country’s most beloved places. It was a campaign for Hochland but also for Romania, because presenting beautiful landscapes was our favorite way of showing the users what they might win. All they had to do was register their invoice number on the campaign’s website, in return for a chance at the prizes: picnic kits and local trips.