Mixing LG products into a new campaign

LG

Rather than focusing on a single hero product, LG decided to put more products under the spotlight for this campaign. INTERACTIONS managed its logistics, but also created the concept and the promotional website to make sure every benefit was enhanced. The result? An aspirational online campaign that presented the products as premium choices and reminded users that they can make their life easier by buying LG washing machines, dryers, or refrigerators.