PORTFOLIO
{"items":["b8eb94_c055dcd1e5aa4061be794fc98d35ab98mv2","b8eb94_5d1d6cc443914e3499f275c76ecb1765mv2","b8eb94_43a3a8376f6b4d1cb8dd25161d0221d6mv2","b8eb94_008569e076b649609a3f9c9bad1246d3mv2","b8eb94_0fb9020fa28742f0916dad637de67564mv2","b8eb94_9afb00afca0541319e411d8eb7ad3921mv2","b8eb94_7aa7454ca15e4bc682e0356117f8247amv2","b8eb94_c6c9979d5ab0445196fc5a0720e14e3cmv2"],"styles":{"galleryType":"Strips","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fit","cubeRatio":"100%/100%","isVertical":false,"gallerySize":550,"collageAmount":0.8,"collageDensity":1,"groupTypes":"1","oneRow":true,"imageMargin":0,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":false,"isColumns":false,"isSlideshow":true,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":120,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.3333333333333333,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":5,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"useCustomButton":false,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","scrollSnap":true,"itemClick":"expand","fullscreen":true,"allowSocial":false,"allowDownload":false,"allowTitle":false,"allowDescription":false,"loveButton":true,"loveCounter":false,"videoPlay":"auto","scrollAnimation":"NO_EFFECT","scrollDirection":1,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowTitleExpand":true,"allowDescriptionExpand":true,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":0,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"NEVER_SHOW","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxHeightMode":"AUTOMATIC","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"textsVerticalPadding":0,"textsHorizontalPadding":0,"titleDescriptionSpace":6,"customButtonText":"","customButtonBorderWidth":1,"customButtonBorderRadius":0,"loadMoreButtonText":"Load More","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"5|bottom|1|fit|false|1|true","showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":90,"usm":{}},"imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemShadowOpacityAndColor":{"themeName":"color_15","value":"rgba(232,223,223,0.2)"},"textBoxBorderColor":{"themeName":"color_15","value":"rgba(232,223,223,1)"},"textBoxFillColor":{"themeName":"color_12","value":"rgba(69,34,34,1)"},"alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"galleryLayout":5,"itemOpacity":{"themeName":"color_14","value":"rgba(184,156,156,0.6)"},"itemFont":{"style":{"bold":true,"italic":false,"underline":false},"family":"futura-lt-w01-book","preset":"Heading-M","editorKey":"font_5","size":28,"fontStyleParam":true,"displayName":"Basic Heading","value":"font:normal normal bold 28px/1.4em futura-lt-w01-book,sans-serif;"},"itemFontSlideshow":{"family":"avenir-lt-w01_85-heavy1475544","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Custom","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/27px avenir-lt-w01_85-heavy1475544,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemDescriptionFont":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(35,17,17,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(232,223,223,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(35,17,17,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(232,223,223,1)"},"loadMoreButtonFont":{"family":"wfont_68ca82_91f62db929f54731b0fd85344eba033f,wf_91f62db929f54731b0fd85344,orig_introlight","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":13,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 13px/1.4em wfont_68ca82_91f62db929f54731b0fd85344eba033f,wf_91f62db929f54731b0fd85344,orig_introlight;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(232,223,223,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(35,17,17,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(232,223,223,1)"},"arrowsColor":{"themeName":"color_11","value":"rgba(35,17,17,1)"},"oneColorAnimationColor":{"themeName":"color_11","value":"rgba(35,17,17,1)"},"responsive":false,"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":5,"isSlideshowFont":true,"externalInfoHeight":0,"externalInfoWidth":0},"container":{"top":"","bottom":"","left":"","right":"","width":980,"height":445,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":980,"galleryHeight":445,"scrollBase":0}}
Prepaid and prepared to win
Telekom
In this campaign we wanted to encourage prepaid users to use Telekom’s MyAccount app to recharge their account. We’ve created an activation with desirable prizes for our target, developed a landing page to capture data and dedicated promotional materials (such as newsletters) to make our message known.