PORTFOLIO

Put a smile on Robotino's face with Tartino

Hochland

Say “Cheese” and play with it! To promote Tartino, the new spreadable natural Hochland cream cheese, we invented Robotino, the most adorable bread robot in the food world, created by conceptual artist Dan Cretu. And because he was too serious, we asked the consumers to put a delicious Tartino smile on his face and teach him how to feel joy.

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