The awareness and education campaign “Till Overvoltage Do Us Part” tackled an essential technical topic — electrical installation protection — with both humor and intelligence.
The loyalty campaign was built around a gamification concept, designed to promote surge protection solutions against atmospheric overvoltages (SPDs), by educating users on the importance of electrical safety in their own homes.
Once all the actions in the interactive game were completed, users could fill out a registration form to enter a prize draw for a gift kit from Schneider Electric.