Say “Cheese” and play with it! To promote Tartino, the new spreadable natural Hochland cream cheese, we invented Robotino, the most adorable bread robot in the food world, created by conceptual artist Dan Cretu. And because he was too serious, we asked the consumers to put a delicious Tartino smile on his face and teach him how to feel joy.
Put a smile on Robotino's face with Tartino
November 2015 - November 2015
Online Creative Concept & Implementation, Campaign Maintenance, Online Campaign (e.g. emailing, promotion and engagement through Facebook)