"Play with your imagination" is the new communication platform for Mega Image, one of Romania's biggest supermarket chains. We launched a culinary contest, asking users to transform a basic dish into a new recipe by adding whatever ingredients (products from the store) they could think of. Each week we had a different cultural theme (French cuisine, Vegan cuisine etc.)

client

Mega Image


project name:

Food Makeover


timeframe

October 2012


our job:

Campaign strategy & creative concept, website development, campaign maintenance, online campaign (e.g. emailing, Google Adwords), social media integration

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