To promote the Gusturi Romanesti brand for Mega Image, we decided to give the user a feel of the work and the processes that stand behind the fruits and vegetables sold under this brand. So we decided to create a virtual garden where anyone can grow fruits and vegetables, care for their crops and then sell them to Mega Image in order to earn golden coins. To increase motivation there were also prizes: 5 weekly guaranteed prizes for the gardeners with the biggest incomes and 9 special prizes at the end of the campaign: limited editions of fruits and vegetables, named after the winners and sold in Mega Image stores.

client

Mega Image


project name:

Mega Image Garden


timeframe

September 2012 - October 2012


our job:

Campaign strategy & creative, implementation, campaign materials (e.g. emailing, Facebook posts).

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