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PORTFOLIO
A Dose of Indulgence with Müller Mix
Muller
2025
Müller Über Vibes is a premium platform for indulgence and rewards, turning every purchase into an experience. No matter which Müller product you prefer, your loyalty is rewarded with attractive prizes and unforgettable experiences.
During May–June 2025, we integrated a mini activation dedicated to Müller Mix into the Müller Über Vibes promotional campaign, expanding the range of participating products and boosting sales.
Easier Access to Bucharest’s Real Estate Market
SIB
2025
The April edition of the Bucharest Real Estate Salon also marked the 7th anniversary of Eventiful, the app developed by our team specifically for event organizers.
At the entrance, visitors were invited to register by filling out a form on laptops, which collected identification data in compliance with GDPR. Once completed, a wristband was instantly printed, containing a QR code along with the visitor’s full name.
When visiting stands of interest, the QR code was scanned by exhibitors. This way, each exhibitor could instantly collect the visitor’s data (e.g., phone number, email, city, etc.) and gain immediate access to a database to which personalized communications could be sent.
A Smart Home Isn’t Sci-Fi, It’s KNX
Schneider Electric
2025
“A smart home isn’t sci-fi, it’s KNX” was the campaign through which we brought KNX automation technology closer to the general public, breaking the perception that smart homes are only for the distant future or come with unreachable budgets.
We positioned KNX systems as real, available, and efficient solutions for any modern home, backed by Schneider Electric’s expertise.
Through clear, accessible communication and visuals grounded in everyday life, we showed that home automation is no longer a luxury; it’s a natural choice for comfort, efficiency, and safety.
Till Overvoltage Do Us Part
Schneider Electric
2025
The awareness and education campaign “Till Overvoltage Do Us Part” tackled an essential technical topic — electrical installation protection — with both humor and intelligence.
The loyalty campaign was built around a gamification concept, designed to promote surge protection solutions against atmospheric overvoltages (SPDs), by educating users on the importance of electrical safety in their own homes.
Once all the actions in the interactive game were completed, users could fill out a registration form to enter a prize draw for a gift kit from Schneider Electric.
Fragedo Barbeque Kicks Off a New Season of Legendary Grilling
Fragedo
2025
The Legendary Grill concept returns for another season of epic barbecues!
This year, the spotlight is on the new Fragedo Barbeque range, bringing consumers irresistible new combos: a mix of spicy and barbeque wings, spicy wings with barbeque drumsticks, and barbeque wings paired with mildly spicy chicken sausages — all perfectly seasoned and ready for the grill.
We brought the concept to life with vibrant visuals and a cheerful tone, tailored to the urban audience.
SmartCook by Fragedo, First AI Cooking Assistant in Romania
Fragedo
2025
If you’ve got a few ingredients in the fridge and don’t know what to cook, or if you’re in a rush but still want to whip up something tasty and inspiring, you’re no longer alone in the kitchen.
For our client TRANSAVIA, we created SmartCook by Fragedo, Romania’s first AI cooking assistant. A reliable partner that starts from the ingredients you already have at home and suggests what you can cook with them. You can access SmartCook by Fragedo on the company’s website (by scanning the QR code on Fragedo packaging) and instantly receive recipe suggestions.
The biggest edition of Mariage Fest
Mariage Fest
2025
In January 2025, we had the pleasure of helping organize the largest edition to date of the Mariage Fest wedding fair, where we facilitated the registration of over 50% of the visitors (approx. 7,000) through our Eventiful app.
At the entrance, visitors are invited to register by filling out a form on laptops, through which their identification data is collected in accordance with GDPR. Once completed, a wristband is instantly printed, containing a QR code along with the visitor's first and last name. When visiting the stands they are interested in, the exhibitor scans the QR code. This way, each exhibitor can scan and collect the visitor's data (e.g., phone number, email, city, etc.) and will immediately have access to a database to which they can send personalized communications.
The right website for the right brand
Dacia
2024
We developed and implemented media.renault.ro, the official press platform of Renault Romania. It offers access to the latest news, press releases, product and vehicle information, including electric and hybrid models, and technological updates. Users can explore various sections dedicated to Renault vehicles, innovations, and partnerships, as well as a media library with images and videos.
In the CampioMATE arena
CampioMATE
2024
Knowing how useful mathematics is and wanting to bring joy and excitement to children, the Bold Dreams Association created CampioMATE – the Team Mathematics Championship. Recognizing that human resources, not AI, are the most valuable investment, INTERACTIONS joins the CampioMATE effort by developing an awareness campaign.
It's time for a legendary barbecue
Transavia
2024
The long-awaited grilling season is here, and it's time to put the best on the grill: Fragedo Deli Barbeque products. This new INTERACTIONS concept was brought to life from idea to promotional materials and website, including the mechanics, prize management, and winner coordination.
The summer smell that you love
LG
2023
When you combine the technology of LG washing machines with the right detergent, you get not only fresh and clean clothes, but also clothes that smell great. That's why the campaign developed for LG included gifts with the purchase in the form of a detergent at the height of the washing machine.
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