Launching the 3rd fiiGO bistro market in Bucharest
We took what we’ve learned in our 1st and 2nd launches and transformed this project into a successful communication activation both online (social media, website) and offline (shop branding, promotional materials, BTL event).
Our tasks started online: developing the launch concept, implementing it and creating catchy materials. Then it moved offline to produce the promotion materials and managing all the offline campaigns. That was an out of the box experience, but oh, boy did we love it!
When we took fiiGO in, it was just a baby brand, expecting to develop an identity and some good consumer manners. That was our gift to it: a powerful personality to shape it as a brand. We created a slogan and also a vision for this brand to grow into that included: concept, video branding & manifesto, Instagram page, website, shop branding, promotional materials, BTL events.